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Smart technology for road safety

A threatening reality

The EU registers about 22,000 road fatalities annually. 11 percent of the accidents can be linked to faulty or worn out tires. This tire related problem is estimated to carry an annual cost of EUR 22 Billion on top of a tremendous human suffering.

A harsh, less known fact

At the same time as much as 28 percent of microplastics in the ocean comes from tires shedding synthetic rubber as they wear down. Before ending up in the ocean the rubber contributes to the melting of glaciers and soil pollution. Some microplastics get ingested in the bodies and tissues of living organisms.

Roadguard is on a mission to eliminate road fatalities caused by worn out tires and to decrease micro plastics pollution.

Partners & Affiliates

Pioneer contract

The first active Roadguard system was installed on E6 Svinesund, Norway-Sweden border, in the summer of 2024.

The company is currently engaged in rolling out it´s system nationwide in an effort to help the Norwegian Public Roads Administration (Statens Vegvesen) to make Norwegian roads safer for all travellers.

Team

Portrait of Jesper Von Zweigbergk

CEO, founder &
board member

Jesper von Zweigbergk

- 15 y senior management
- Executive MBA, SAID Business School, Oxford University &
M.Sc. Economics, Lund University 
Portrait of C. Wilhelm Stang

CFO, founder &
chairman

C. Wilhelm Stang

- 17 y investment banking & corporate finance
- M.Sc. Economics, BI Norwegian Business School, Sandvika

CTO

Robert Salai

- Broad R&D experience with system design and software for industrial applications in both start-up setting and established industry
- M.Sc. Engineering Cybernetics, Norwegian University of Science and Technology (NTNU)
Portrait of Josef Ellingsen

Project leader

Josef Ellingsen

- Deep R&D experience
- Can build anything
- Ph.D. candidate Material Physics, University of Oslo & M.Sc. Nanotechnology, University Collage London

Machine Vision Engineer

Yen-Ting Lee

- 10 y experience from Machine Vision & Geomatics
- M.Sc. Applied Computer Science, Norwegian University of Science and Technology (NTNU)

Machine Vision Engineer

Elham Sheykhi

- Experimental and theoretical physicist, majored in optics
- Ph.D. Physics, Alzahra University & M.Sc. Physics, Shahid Beheshti University

Machine Vision Engineer

Ilya Berezin

- Nearly 20 y experience from industry automation in oil & gas before pivot to deep learning
- M.Sc. Industrial Automation, Murmansk State Technical University & M.Sc. candidate Applied AI, Luleå University of Technology

Software Engineer

Javier Pardo Fernandez

- Coding geek
-M.Sc. Project Management, Universitat de Barcelona & B.Sc. Computer Engineering,  California State University Chico

Sr. Electronics Engineer

Kjetil Nyberg

- 20 y experience from designing, developing & building electronics
- M.Sc. Electronics, South Dakota Mines & B.Sc. Electronics, Western Norway University

Mechanical Engineer

Karl Blakstad

- Mechanic by birth
- M.Sc. Industrial Engineering, Uppsala University

Development Engineer

Halvor Moe

- Background from Intelligent Systems
- Intrigued by the world of IoT
- B.Sc. Artificial Intelligence, Kristiania University College
Portrait of Ketil Solvik Olsen

Board member

Ketil Solvik Olsen

- Former Norwegian Minister of Transport and Communications

Board member

Jonas Aamodt Moræus

- Research Director Mathematics & Cybernetics, SINTEF Digital
- Extensive experience both as start-up founder and from research

Board member

Stig Kvalsvik

- 20 y experience as founder and owner of Alfaprint AS. Alfaprint is the European market leader in name-tag systems for the consumer market

Contact us

Roadguard AS
Drammensveien 288,
0283 Oslo - Norway
post@roadguard.no
+47 48 40 24 48
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